Saturday

Google AdSense Tips



AdSense allows website publishers to display contextually relevant
advertisements on their website. If a web visitor "clicks" on an
advertisement, the web publisher will earn a percentage of the advertising
revenue generated as a result of the clïck. Many webmasters have built
content websites around the Google AdSense model. In many cases the specific
intent of the webmaster is to profït from Google AdSense. Other webmasters
use Google AdSense to supplement their revenue. Regardless of the
webmaster's intent, the following tips will help webmasters looking to
profït from AdSense.

Top AdSense Tips:

1. Niche Sites
Targeted niche sites that have a clear theme, tend to generate more
advertising revenue simply because it is easier for these sites to achieve
decent search engine placement. Be warned though, you want to choose a niche
where there is a sufficient number of advertisements available.

2. Target Keywords
When determining the site's focus, consider how much advertisers pay for the
advertisements. If the site is focused on ringtones, like Ringtone Central
http://www.ringtones-central.com the payout per-click is going to be very
small because ringtones are not high ticket items and advertisers will not
spend a lot on pay-per-click advertisements. With less obvious markets use
Overture to determine how much advertisers pay-per-keyword. It is usually
similar on Google. Search Overture for a keyword then clïck "View
Advertisers' Max Bids" in the top right corner. This will show the Overture
inventory and how much is paid per keyword. Because the market has become
very competitive, it is difficult to rank well in search engines with a new
website that is optimized for the terms that have the highest payout.
Consider targeting terms that are moderately priced.

3. Aged Sites / Time
Over time as a website is spidered by Google, advertisements will generally
increase in relevance. In general, older websites will rank better in search
engines. The closer the advertisements relate to the webpage's content; the
higher the "click-through" the publishers will see.

4. Coding
In order to minimize a website's maintenance place the Google generated
AdSense code in the website template or an include file. This will allow you
to easily experiment with different advertisement sizes and ad placement,
and keep web maintenance to a minimum.

5. Tracking Channels
In order to know how effective a specific website or ad placement is, use
distinct channels and subchannels within Google. This will allow you to
discern what performs best on a specific website. Using channels will tell
you what sites are making monëy, what advertisements are making monëy and
what ad position is the most profitable on a specific website. Keep in mind
that you should run an advertisement for a full week, in order to properly
test its effectiveness. Different days of the week will have varying web
traffïc, so comparing one week to another will give the most accurate
reflection of how effective a campaign performs.

The same is true when testing different advertisement sizes, placement or
color schemes. Be sure to leave campaigns in place for one week. Again,
different days will often result in web traffïc fluctuations. Comparing web
traffïc, week to week will give a clear indication of what ad formats
perform the best.

6. Integrated Ad Placement
Many webmasters have been successful at integrating advertisements into a
website. The easiest way to integrate an advertisement into a website is to
remove the advertisement border. This will allow the ads to better blend
with the webpage. Google recommends contrasting the link colors with the
website colors to increase click-throughs. It is also suggested that
webmasters randomize the color of the advertisements, so that frequent users
will not naturally "filter" the ads.

Examples of integrated ad placement:
http://www.golf-clubhouse.net or
http://www.security-protection.net

7. Number vs Value of Advertisements
Place up to three advertisements on each page. Additional advertisements
drop in value and dilute ad inventory so publishers should be cautious in
adding more advertisement units. In other words you want to serve the most
expensive ads at all times.

8. Hot Spots
Like web copy, above the fold holds true with AdSense as well. This means
that advertisements that appear without having to scroll will be read more
frequently. Hot Spots are areas on a web page that result in a higher
percentage of click-throughs. According to Google the highest paying
advertisements are located on the hot spots.

Hot Spots Map:
http://www.small-business-software.net/heat-map.htm

Google does not indicate if image advertisements or text ads perform better,
so webmasters are encouraged to experiment with both.

9. Highest Performing Ad Sizes
According to Google the 336 x 280 rectangle, the 300 x250 rectangle and the
160 x 600 sky scraper result in the highest number of click-throughs.
Depending on the website's design and layout, publishers may experience
different results with different ad sizes, placements and color schemes.
Expirement and track the results for each website to maximize the AdSense
payout.

Sharon Housley

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