The Advance Of Algorithms -
New Keyword Optimization Rules

Maintaining and marketing a website can be a difficult task especially for
those who are inexperienced or who have very little experience. SEO rules
are constantly changing and even then, many SEO professionals disagree on
the actual specifics required to optimize a website. This is in no small
part due to the search engines themselves.

Major search engines like Google are constantly striving to ensure that
sites at the top of their result pages offer invaluable information or
service to their visitors. However, webmasters who are looking to make quick
monëy while offering very little quality content are always finding new ways
to beat the search engines at their own game. For this reason, search
engines regularly change the methods they use to determine the relevancy and
importance of your site.

Evolving Search Engines

The first step you should take is to ensure that your website will do an
effective job of turning visitors into monëy. The content needs to be
optimized so that both search engine visitors and human visitors both deem
it to be a useful website. Once upon a time, effective optimization entailed
cramming content with as many keywords as possible and while this once
generated good search engine results it invariably put visitors off. It is
also now frowned upon and penalized as being spam by all of the major search

The Evolution And Improvement Of Algorithms

Search engines use specific algorithms to determine the relevance of your
website. The calculations from these algorithms determine where on the
search engine result pages your website will appear. In order to keep the
unscrupulous webmasters guessing and ensuring that results are always
up to
date, major search engines regularly update their algorithms.

Recent Advances

The result of some of the most recent changes has seen the impetus move away
from optimizing websites for search engines and instead the algorithms are
now geared to promote websites that give true value to visitors. They're not
only changing, they are evolving into more intelligent and accurate
algorithms. While the use of keywords based around the relevant topic is
still important, it is also important to ensure that visitors are your main

Keyword Optimization

Keyword optimization is now more heavily guarded. Those who include
too often will have their sites labeled as spam, whereas not enough
instances of the appropriate keyword means you won't receive the desired
results. However, the algorithms have become particularly smart and as well
as the keywords you want to target you should include other relevant
keywords. Including inflexions of keywords is one excellent way to ensure
that your site is deemed to be relevant. Inflexions are slight changes to
your keyword. For example, inflexions of the keyword "advertising" include
advertise, advertised, advertisement, etc...

Keyword Inclusion

Weïght is also given to keywords that are included in certain sections of
page. These sections include the title tag, meta tags (only relevant to
smaller search engines now), header tags, image alt tags and formatting tags
(e.g. keywords in bold or italicized) of your text. With image alt tags and
hyperlink title tags it is important that you don't simply fill these with
keywords because this will be ignored at best, and penalized at worst.

Natural Content Writing

One of the most effective ways to ensure that your site is keyword optimized
properly is to write the content naturally first. Once you have done this,
go through and ensure that any relevant keywords are included throughout the
text. Only place them where they would appear naturally and remove them from
anywhere where they appear awkward. Once you've written the content you
should also chëck the remaining factors to ensure everything is ok.

SEO Keyword Checklist

Below is a keyword checklist to ensure that you have fully optimized your
web pages to the current, generally accepted search engine algorithm rules.

URL: Get your primary keyword as close to the beginning of the URL as

Title Tag: The title should be between 10 and 50 characters and include one
or more keywords while still being descriptive.

Description Meta Tag: The description meta tag should be insightful and
useful but it should also contain one or two of your more important

Keyword Meta Tag: It makes sense that you should include all of your
keywords in the keyword meta tag. Do not include any words that don't appear
in the body of your text.

Keyword Density: Your content should be made up of all of your keywords and
other text. A total keyword density (all keywords) of around 15% to 20% is
the maximum you should aim for and anything less than 5% is unlikely to
yield good results. Density for a single keyword should be between 1% and
7%. 1% seems too low, and 7% a little too high. Wherever possible aim for
approx 5% with the primary keyword and 3% with secondary and subsequent

Header Tags (e.g. H1 and H2 tags): More weïght is given to keywords that
appear within H1 tags, then H2 tags and so on.

Text Formatting Fonts (e.g. strong, bold and underline): This may not offer
much weïght in algorithms, but generally if you bold the first instance of
your keywords and the last instance of your primary keyword you should see
some positive results.

Beginning Of Text: The closer you can get your keywords to the beginning of
your page content the better. Try to include your primary keyword within the
first sentence or two and also within the last paragraph.

Key-Phrases As Whole Phrases: If you are targeting Internet Marketing
as a
key phrase then do not split the words up if possible. Some effect is
noticed if the words are split, but much more benefit is received by
including the phrase as a whole.

Alt Text: Include your keyword at least once in the Alt tag of any images.
Ensure that the text is relevant to the image and gives some information.

Matt Jackson


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