Wednesday

Link Popularity For The Unpopular

So tell the truth, were you popular in high school? Did you have a lot
of
friends, and a wide social circle? Were you an athlete? Did your
accomplishments extend far outside the halls of your alma mater to
neighboring schools and counties? If so, then congratulations; you're
probably in the minority of those reading this article. What does this
example have to do with link popularity you ask; more than you think. Just
as in high school, on the World Wide Web, your website is known by the
company it keeps. Link to the wrong site or "hang with the wrong crowd"
and
you could be ostracized by the search engine community before you even
begin. Achieve quality inbound links from a wide range of popular kids on
the internet, however, and watch your site's online profile soar. Sounds
simple, and it is, if you know what to do to climb the online social ladder
that is Link Popularity.



But before we get to that, what exactly is Link Popularity? Simply defined,
Link Popularity is a measure of the quantity and quality of other web sites
that link to your site on the internet at any given time. It is considered
an off-the-page criteria that is greatly utilized by search engines to
determine the overall importance and quality of your site to the online
community. Because of its impartial nature, a site with a very high number
of incoming links is usually viewed as highly relevant to the online
community at large and thus highly visible within relevant search engine
results. Whereas a content-poor site will attract fewer incoming links and
thus hold little value to the same visitors.

What is the current link popularity of your site today? Take a moment to
enter your site url at popular frëe link tool www.linkpopularity.com, then
come back for the rest of this article.....

Still there, good! The results probably weren't what you had hoped for
though, were they? Not to worry; probably the biggest threat to you
obtaining a high link popularity score for your site is relying on old
information. To that end, below is a quick 10-step CURRENT process that can
be implemented immediately to increase your site's overall link popularity:

Step 1 - Submit Your Site to the Open Directory (Dmoz)
and Yahoo

Although neither of these sites are the 800 lb. gorillas they used to be,
any link from these sites is going to increase your online profile
immediately and very visibly. Find your appropriate category in both sites
and submit for frëe with DMOZ and invest the $299 for a yearly indexing with
Yahoo. Although DMOZ is still incredibly slow in adding new sites, keep at
it, find the appropriate editor and send him cookies or flowers if necessary
(couldn't hurt?) then be patient.

Step 2 - Add Your Keywords To The Linking Anchor Text

When at all possible, try to have an on-point relevant keyword phrase used
as the linking text within any inbound link you seek for your site. If all
you can manage is your site name or your url, that is certainly fine. But if
you are selling toothbrushes to Eskimos, then "Eskimo toothbrushes for sale"
as the linking keyword phrase from one site to yours is always the way to
go.

Step 3 - Write Articles And Submit Press Releases

Hey, look what I am doing right nöw! I could be watching ESPN, but I am
writing this article instead. Write articles and submit press releases when
you have a personnel change, introduce or upgrade a service or product or
when you have a topic of interest you wish to share with the online world
web community. Don't have a blog? Get one! This is a simple way to get your
articles and press releases out for indexing and review. Make sure to
include links to your site where appropriate and watch your link popularity
grow and grow.

Step 4 - Find Out Who Links To Your Competitors

Go to Google.com and enter this into this search query:
link:www.yourcompetitor.com. Do the same for Yahoo by entering
linkdomain:www.your-competitor.com and site:www.your-competitor.com into the
search field. Seek out the sites linking to your competitors and convince
them to link to you instead. You win TWICE with this approach. You gain a
quality link and an increase in your overall popularity while your
competitor LOSES a link and achieves a lower popularity score in return.

Step 5 - Create An Affïliate Program

Nothing generates quality, inbound links to your site faster than an
established, commission-paying affïliate program. Whether your site is
product or service-based, an affïliate program can be just the thing that
takes your site and its link popularity to new heights. Visit
www.CommissionJunction.com or www.LinkShare.com to set-up a new affïliate
program of your design today and watch your online profile grow by leaps and
bounds.

Step 6 - Deep Link Your Site

This step is vastly overlooked by even the most savvy of online marketers
initiating a new link popularity campaign. Make sure that links you seek out
or solicit don't just link to your home page, but ALL pages of your website.
This process has numerous benefits, including expanding your overall online
link profile as well as generating unique Google PageRank values for each
and every one of your site's pages instead of just your home page.

Step 7 - Sign Up On Guestbooks And Forums

If you don't participate in forums on your site topic or remember to sign-in
when visiting a new site for the first time, nöw is the time to make such
actions a habit. Always post a message or participate in a forum thread
whenever possible and include a link to your site in your signature where
appropriate. These "sig" files do get indexed and really add up, especially
if the site forum in question is something highly regarded in your specific
industry.

Step 8 - Contact Reciprocal Links By Telephone Not Email

You would be shocked how successful this really is. More people are inclined
to respond to your request when you introduce yourself by telephone and let
them know that you were visiting their site. Tell the person you are linking
to their site, asking permission of course, and then politely ask for a link
back. Cement the request by following up by email; then wait for the links
to roll-in (oh, and get rid of the förm letters; they don't work!).

Step 9 - Avoid Link Farms And Link Exchanges

Reputation on the web is more important than ever. Again, just like
friendships in high school, it's better to have fewer higher-quality links
to your site than hundreds of off-point, non-relevant links that do nothing
to enhance the overall experience of the online community. Stay away, far
away, from companies promising you hundreds of links to your site overnight.
At best you don't need the links, and at worst, you could be banned by the
major search engines altogether.

Step 10 - Download The Google Toolbar

This very simple technique allows you to view all potential link partners by
the very important Google PageRank score (1-10) that is viewable in this
browser. Use the toolbar to keep tabs on your own site's PageRank score,
than seek out complimentary, highly relevant linking partners that have a
Google PageRank score of 6 or higher whenever possible. Convince a handful
of high Google PageRank sites to link back to you and watch your site take
off.

Remember, just like in high school, you and your site will be known by the
company kept. Follow the simple, ten step plan outlined above, and you will
be well on your way to achieving real, measured, lasting success online. Be
the popular site on the block today; it's easier than you think. Go ahead,
be popular! Casey Markee

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