Friday

10 Essential Blogging Tools

So, you finally decided to take the blog leap. You've heard all about the
marketing and search benefits so you stepped up to the plate and signed up
for a TypePad, MovableType or WordPress blog software package and now
you're
a blogger.


Okay, now what? Add the ten essential blogging tools listed below and you
will also be well on your way to creating and promoting a blog that is a
powerful marketing tool. I'll explain the use of the tool and offer some
suggestions, including the tools I use on my own blogs including the
DuctTapeMarketing blog.

Feed Reader

The best way to learn about blogs and blogging is to read, or at least scan,
lots of blogs. One of the wonders of blogs is that you can have every new
post from every blog you want to read delivered to your desktop or to online
location via RSS, so you can easily read and scan the posts of many blogs in
a very short time. Newsgator is a good online choice for feed reading and
also has a version that integrates with Outlook. I use a frëe online service
known as Bloglines.

Subscriber Center

You need to make it easy for your blog visitors to subscribe to your blog's
RSS feed – so they can read your blog in their favorite feed reader. The
best way to do this is to go to FeedBurner and burn your own RSS feed there
and use the tools they provide to set up automatic subscriber links so
people who want to use Bloglines, Google Reader, MyYahoo or Pluck, for
instance, can clíck on one button to subscribe. Tech types can figure this
out without the buttons but why not make it easy for anyone to figure out.

Side note: Subscribe to each of these yourself and you will force some blog
spiders to visit your site.

Email Subscription Option

A lot of people will nevër get the whole feed thing, but everyone gets
email. Create an option for people to subscribe by giving you their email
address – they will simply receive your blog posts like an email message.
FeedBurner offers this service for frëe. FeedBlitz is another option or, if
you already have an autoresponder email list service they may offer this
service. AWeber offers this and helps me integrate these blog email
subscribers into my other mailing lists.


Blog & RSS directories

There are hundreds of blog and RSS directories and getting listed in many
can be a good thing. I use a piece of software called RSS Submit , but you
can also visit Robin Goode's frequently updated list and submit your blog
and feed by hand.

Hint: Subscribe to the RSS feed he offers and you will be notified when new
directories are added.

Ping Service

Pinging is a term used for letting the various blog and RSS directories know
when you have posted new content. Again, FeedBurner offers this as an
automatic option called PingShot and you should activate it. PingGoat and
Ping O Matic are other options but they require that you visit and update
your record each time you post new content. Bookmark Manager

As you surf around the web or hop from blog to blog you may find sites that
you want to point out to your readers. Online bookmark managers allow you to
bookmark and categorize web and blog pages as you collect them and are a
great tool for managing all of the stuff you find on the web. I use
del.icio.us but BlinkList does a fine job as well.


Blog Stats


I like to track a few key stats in real time because it shows what other
blogs might be linking to you or posting about your blog. A lot of people
just like to track this kind of thing for fun and frequently visit sites
like Technorati. I like to track it for networking opportunities. I use a
tool called MyBlogLog because it allows me to see where traffïc is coming
from but also tracks what links on my blog visitors are clicking on. It's
amazing how this data can help you write more effectively. (MyBlogLog also
ranks your links so visitors can see which links on your site are the most
popular.)


Desktop Posting


With most blog software you must go online and post using a set of tools
provided by the blog software. Many bloggers like to use a desktop
application to create and submit their posts as it gives them some extra
tools and allows them to more easily integrate content and files on their
computer.

I use w.blogger but also like Performancing, Qumana and ecto (apple folks)
(w.blogger also doubles as a really simple HTML editor.)

Tell A Friend Script


My blog software (pMachine) has a feature that allows a reader to clíck a
link and send the post to a friend. This tactic brings me lots of readers.
You might try looking here for some simple scripts that do that same:
http://www.javascriptkit.com/script/script2/tellafriend.shtml
http://www.stadtaus.com/en/php_scripts/tell_a_friend_script/

Republish Your Feed Headlines


The ability to republish your blog posts on other web pages, sites you own
or sites of strategic partners is a great way to expose folks to your blog
content. One more time we turn to FeedBurner for a painless way to republish
your blog post to any web page you choose with something they call
BuzzBoost. John Jantsch

1 Comments:

At 9:08 PM, Blogger Pris said...

You have some great suggestions, but I already am on overload with things I want to read on the web and would never subscribe either by RSS or email to get somebody's blog every single time they post. Too much time.

 

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